Episode 166
166 - The 7 Steps to Exhibition Success - with The Exhibition Guy
For my guest Stephan Murtagh - also known as The Exhibition Guy - Exhibitions & Exhibiting are his passion! Being a small part of an Organizers, Exhibitors or Contractors success is what drives me every day...28 Years later and he's as passionate today as I was right at the beginning.
Stephan is here to share The 7 Steps to Exhibition Success!
Steps 1-3 - Before the show
Steps 4-6 - During the Show
Step 7 - After the Show
- Have a 1-2 page Written Plan - cover Sales AND Marketing
- Set 3 Clear Objectives
- Pre-Show Marketing - 70% online, 30% offline
- Booth Design
- Must be Engaging
- Selling at Exhibitions is Different
- Make a Plan to Follow up on our Leads - must follow up within 6 days!
Stephan's Top Take Away:
- If you fail to plan, you plan to fail!
Stephan would like to help your business with:
- Organiser sales team training
- Exhibitor 7 steps program
Connect with Stephan Murtagh - The Exhibition Guy!
☎️ Dublin - +353 86 7750420
☎️ London - +44 204 5713018
LinkedIn - https://www.linkedin.com/in/the-exhibition-guy/
Twitter - https://twitter.com/ExhibitionGuy1
📫 stephan@theexhibitionguy.com
Web - www.theexhibitionguy.com
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