Episode 214

214 - Making Sense & ROI of Your Event Data - with Joe Colangelo

Meet Joe Colangelo, a seasoned professional in the events industry who excels at helping others make sense of their event data to optimize their ROI. As CEO for Bear Analytics and the driving force behind their platform, Bear IQ, Joe has spent the last ten years honing his skills in data analysis and event strategy. His expertise on AI, audience growth, and sponsorships has made him a sought-after resource for event planners.

In this episode, we discuss:

  • Implement data analytics strategies to streamline lead generation and create unforgettable customer experiences.
  • Appreciate the transformative power of experiential marketing and engaging on-site events.
  • Tap into the on-site innovation surge to stand out with unique experiential deliverables.
  • Gain insights into maximizing ROI by investing in innovative revenue channels like on-site sponsorships.
  • Explore the critical role of data-driven decision-making in devising compelling and personalized pitches.

Connect with Joe:

Work with Jim & Trade Show University!!

Mentioned in this episode:

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Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

About the Podcast

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Trade Show University for Virtual & Live Events
Value-packed resource for Trade Show exhibitors & producers, and those who run Virtual Events & Webinars. With our passion for shows, we'll help you Get your PhD in ROI.

About your host

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Jim Cermak

Jim Cermak - Podcast Host & "Professor" at Trade Show University - has over 25 years of marketing, consulting and training experience. Plus he has planned, exhibited and attended hundreds of trade shows. His energy and passion for helping companies succeed at their shows is what fueled him to start the Trade Show University podcast.