Episode 216

216 - Solving the Pain Points on the Show Floor - with Josh Rifkin

If you have exhibited at least once at a trade show, you have experienced some pains and challenges. My guest is a professional exhibit designer and builder to help you solve those challenges!

My guest Josh Rifkin is the CEO of Flatworks Displays - a USA manufacturer that sells a custom modular trade show booth system that assembles with no tools. With 30 years of experience in the manufacturing and trade show industries, Josh knows what goes into preparing for trade shows. 

We discuss:

  • Shows are back but you need to be selective - It's a costly endeavor
  • Maximize your valuable space to create a more inviting environment for buyer to enter and engage.
  • Ditch the backdrops and skirted tables
  • Think about your trade show staff: get them in and out fast. The sooner they set up... the happier and fresher they will be during the show.

Connect with Josh Rifkin:

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Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

About the Podcast

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Trade Show University for Virtual & Live Events
Value-packed resource for Trade Show exhibitors & producers, and those who run Virtual Events & Webinars. With our passion for shows, we'll help you Get your PhD in ROI.

About your host

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Jim Cermak

Jim Cermak - Podcast Host & "Professor" at Trade Show University - has over 25 years of marketing, consulting and training experience. Plus he has planned, exhibited and attended hundreds of trade shows. His energy and passion for helping companies succeed at their shows is what fueled him to start the Trade Show University podcast.