218 - Mastering Email Marketing: Turn Followers into Customers with Liz Wilcox

Introducing Liz Wilcox (aka - the Fresh Princess of Email) an email marketing strategist with a passion for helping trade show exhibitors make the most of their post-show follow-up. Liz’s vast experience in educational leadership comes in handy when designing custom email strategies tailored to her clients’ needs, focusing on increasing engagement and sales. Creative and always willing to learn from her mistakes, Liz shows exhibitors how to transform their existing email marketing campaigns into money-making machines that will keep their audience eager for more.

We discuss:

• Liz's exlusive Email Staircase framework
• What do you mean friends in the inbox?
• What goes in a newsletter and how do we get people to care enough to read it?
• How do we turn people into customers?
• Do subject lines matter?

Liz Wilcox's amazing Freebie!

• Mega Email Swipe File
• Get it here: https://lizwilcox.ck.page/4072e76815
• Get everything you need to build a list of buyers. Seriously. One entirely-written-for-you welcome sequence. 3 newsletters templates so you can feel comfortable knowing how to follow up each week. And 52 subject line so you never have to write an email from scratch again.

Connect with Liz Wilcox:

• https://lizwilcox.com/
• https://www.facebook.com/groups/emailmarketingwithliz
• https://www.instagram.com/thelizwilcox/

Mentioned in this episode:

Trade Show University Episode Guide

Many have asked, "Is there an easier way to find the episodes and topics I need?" Now there is!!! Happy to launch our Episode Guide! It's like your curriculum for Event Success and ROI! Every episode easily searchable and sorted into 19 Categories like Marketing, Staffing, Technology, Tips & Tools, and if you’re new, check out Trade show basics! Visit tradeshowu.biz/episodes 19 Categories include: -- Trade Show Basics -- Advocacy -- Branding -- Displays -- Expert Interviews -- Fitness & Nutrition -- Goals -- Marketing -- Mindset & Motivation -- Networking & Engagement -- Promo Items -- Social Media & Web -- Speaking & Presenting -- Sponsoring -- Staffing -- Strategy -- Tips & Tools -- Training -- Virtual & Hybrid Events -- Various (topics that are more unique)

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