Episode 239

239 - When to Exhibit vs Attend a Trade Show - DON'T Make a Mistake!!

Should you Exhibit or Attend a new show? This is a question I have gotten so many times from clients over the years, and it’s a great question!

Maybe there’s a big show coming up that has you intrigued, but you’ve never been to it.

Or it’s in an industry you’re interested in but don’t know enough about.

Or maybe you’ve never done a trade show before and think you’re ready to commit.

I’m going to go through 6 areas to consider and research and then I’ll discuss when it makes sense to attend and when it makes sense to exhibit.

Then at the end I’m going to give you some words of wisdom (or maybe warning) if you do decide to simply attend

** DON'T MISS - How to Pick the RIGHT Trade Show! https://youtu.be/ILcbnClb2Xc?si=oh5gok6olXuW-0G4

** FREE 15-Minute Profit Potential Call with Jim! https://tradeshowu.biz/services

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About the Podcast

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Trade Show University for Virtual & Live Events
Value-packed resource for Trade Show exhibitors & producers, and those who run Virtual Events & Webinars. With our passion for shows, we'll help you Get your PhD in ROI.

About your host

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Jim Cermak

Jim Cermak - Podcast Host & "Professor" at Trade Show University - has over 25 years of marketing, consulting and training experience. Plus he has planned, exhibited and attended hundreds of trade shows. His energy and passion for helping companies succeed at their shows is what fueled him to start the Trade Show University podcast.