Episode 239

239 - When to Exhibit vs Attend a Trade Show - DON'T Make a Mistake!!

Should you Exhibit or Attend a new show? This is a question I have gotten so many times from clients over the years, and it’s a great question!

Maybe there’s a big show coming up that has you intrigued, but you’ve never been to it.

Or it’s in an industry you’re interested in but don’t know enough about.

Or maybe you’ve never done a trade show before and think you’re ready to commit.

I’m going to go through 6 areas to consider and research and then I’ll discuss when it makes sense to attend and when it makes sense to exhibit.

Then at the end I’m going to give you some words of wisdom (or maybe warning) if you do decide to simply attend

** DON'T MISS - How to Pick the RIGHT Trade Show! https://youtu.be/ILcbnClb2Xc?si=oh5gok6olXuW-0G4

** FREE 15-Minute Profit Potential Call with Jim! https://tradeshowu.biz/services

Mentioned in this episode:

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Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

About the Podcast

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Trade Show University for Virtual & Live Events
Value-packed resource for Trade Show exhibitors & producers, and those who run Virtual Events & Webinars. With our passion for shows, we'll help you Get your PhD in ROI.

About your host

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Jim Cermak

Jim Cermak - Trade Show Trainer, Podcast Host & Founder of Trade Show University - has over 30 years of marketing, coaching and training experience. Plus he has planned, exhibited and attended hundreds of trade shows. He knows how to get businesses More Leads, More Sales and Better ROI at their shows, conferences and events. Go grab a spot on his calendar to see what he can do for you: https://calendly.com/tradeshowu