Episode 266

266 - 4 Killer mistakes You are Making and How to Fix Them

Are you unknowingly sabotaging the results from your trade shows? If you're doing one of these four killer mistakes, you are ruining your shows, and nobody may ever know you're doing anything wrong. That's why you've got to hear this.

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These are four huge mistakes. These are killers. Here's the thing, you can have the best show ever. And you could still tank your results. Why? Because these four mistakes happen before the show and after the show.

(1) The first mistake is not spending enough time to set the right goals.

(2) Mistake number two is not qualifying leads. That's doing a giveaway or scanning badges,  and that's all you're doing.

(3) The third killer mistake is not having a solid follow up process put in place Before the show starts.

(4) The fourth mistake is to judge the trade show By the end results, by what happens after the show,  after all the follow-up.

About the Podcast

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Trade Show University for Virtual & Live Events
Value-packed resource for Trade Show exhibitors & producers, and those who run Virtual Events & Webinars. With our passion for shows, we'll help you Get your PhD in ROI.

About your host

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Jim Cermak

Jim Cermak - Trade Show Trainer, Podcast Host & Founder of Trade Show University - has over 30 years of marketing, coaching and training experience. Plus he has planned, exhibited and attended hundreds of trade shows. He knows how to get businesses More Leads, More Sales and Better ROI at their shows, conferences and events. Go grab a spot on his calendar to see what he can do for you: https://calendly.com/tradeshowu