Episode 33

Ep 033 - Top 8 Tips for Efficiency & Effectiveness at Shows

Episode 033 – Top 8 Tips for Efficiency and Effectiveness

You want to get more leads, more sales, do more demos? Then get more efficient!!

1.    Bring a tote of fix-it items

2.    Take pics of all show docs and keep in phone, as well as contact info for show contacts

3.    Consider using a Brand Ambassador

4.    Memorize a script

From the opening questions to the quick description of your company or product, you should know what to say and say it the same way each time. This will help you be more efficient and not ramble on.

And have short, quick answers to popular questions. This takes planning and practice! It’s much easier to give long, rambling answers. Takes time to create short, succinct answers and statements. But it’s worth it!

5.    Ask someone’s name and then Use it

6.    Learn about the attendee first

7.    Avoid small talk

8.    Keep good notes

Last thing you want is to get back after a show with just a business card or contact info without any detail.

Whether its writing on back of a card, or in your lead retrieval program or however you’re collecting info, make good notes!

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About the Podcast

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Trade Show University for Virtual & Live Events
Value-packed resource for Trade Show exhibitors & producers, and those who run Virtual Events & Webinars. With our passion for shows, we'll help you Get your PhD in ROI.

About your host

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Jim Cermak

Jim Cermak - Trade Show Trainer, Podcast Host & Founder of Trade Show University - has over 30 years of marketing, coaching and training experience. Plus he has planned, exhibited and attended hundreds of trade shows. He knows how to get businesses More Leads, More Sales and Better ROI at their shows, conferences and events. Go grab a spot on his calendar to see what he can do for you: https://calendly.com/tradeshowu