Episode 76

Ep 076 - How the Largest Event Staffer Pivoted thru Covid - with Sheila Wong

In this episode...co-founder of the largest Event Staffing company in Canada, Sheila Wong, shares what her company did to survive through the pandemic! As an event staffing company, once the live shows stopped, so did her company.

Established in 1991, BBW International is a national event staffing company in Canada. BBW is the industry standard for staffing with over 1200 events annually, pre-COVID. Sheila is the recipient of awards through PCMA Canada East, MPI Toronto and CAEM.

Since 1991, we are the go-to staffing agency for the trade show and conference sectors. Providing staff for the producers and exhibitors, we have a reputation for providing professional, reliable and engaging staff. From registration agents, to brand ambassadors.

The big pivot was creating their proprietary Covid Ambassadors program.

To find out more about BBW International, go to https://www.bbwinternational.com/

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About the Podcast

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Trade Show University for Virtual & Live Events
Value-packed resource for Trade Show exhibitors & producers, and those who run Virtual Events & Webinars. With our passion for shows, we'll help you Get your PhD in ROI.

About your host

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Jim Cermak

Jim Cermak - Trade Show Trainer, Podcast Host & Founder of Trade Show University - has over 30 years of marketing, coaching and training experience. Plus he has planned, exhibited and attended hundreds of trade shows. He knows how to get businesses More Leads, More Sales and Better ROI at their shows, conferences and events. Go grab a spot on his calendar to see what he can do for you: https://calendly.com/tradeshowu