Episode 76

Ep 076 - How the Largest Event Staffer Pivoted thru Covid - with Sheila Wong

In this episode...co-founder of the largest Event Staffing company in Canada, Sheila Wong, shares what her company did to survive through the pandemic! As an event staffing company, once the live shows stopped, so did her company.

Established in 1991, BBW International is a national event staffing company in Canada. BBW is the industry standard for staffing with over 1200 events annually, pre-COVID. Sheila is the recipient of awards through PCMA Canada East, MPI Toronto and CAEM.

Since 1991, we are the go-to staffing agency for the trade show and conference sectors. Providing staff for the producers and exhibitors, we have a reputation for providing professional, reliable and engaging staff. From registration agents, to brand ambassadors.

The big pivot was creating their proprietary Covid Ambassadors program.

To find out more about BBW International, go to https://www.bbwinternational.com/

-----------------------

Have your Best Year Ever AND win prizes!! Head over to tradeshowu.biz/challenge now!!

Mentioned in this episode:

Subscribe to the new Trade Show University YouTube channel!

Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

About the Podcast

Show artwork for Trade Show University for Virtual & Live Events
Trade Show University for Virtual & Live Events
Value-packed resource for Trade Show exhibitors & producers, and those who run Virtual Events & Webinars. With our passion for shows, we'll help you Get your PhD in ROI.

About your host

Profile picture for Jim Cermak

Jim Cermak

Jim Cermak - Podcast Host & "Professor" at Trade Show University - has over 25 years of marketing, consulting and training experience. Plus he has planned, exhibited and attended hundreds of trade shows. His energy and passion for helping companies succeed at their shows is what fueled him to start the Trade Show University podcast.