Episode 119

Ep 119 - Power of Digital Acceleration for Your Business - with TechMatch

Brian Scott of Cleartone Consulting and Heather Holst-Knudsen of H2K Partners are experts in the technology space in the events industry. Together they have formed TechMatch to help business leaders and associations transform their results.

In this episode we discuss Digital Transformation and Digital Acceleration within the Association/Events Industry.

Some of the topics covered include:

  • Changes occurring that are driving a need for digital transformation
  • Technology advances that have effected the industry
  • The biggest challenge to associations/event organizations
  • Is Digital Transformation just a technology thing?
  • How has Covid affected the need for transformation?
  • Was Covid just a bump in the road and the industry is headed back to it's standard state?
  • What about customer journeys?

Top 1-2 takeaways you have for the listeners: 

  • If you don't actively engage in a digital acceleration strategy, you risk completely losing relevance in the near future.
  • There is no time in the future where it will get easier to address.

Special offer from TechMatch:

  • A free consultation call to review your organization's situation and our process.

How to Contact:

  • techmatch.co
  • Brian Scott - brian@techmatch.co
  • Heather Holst-Knudsen - heather@techmatch.co

Mentioned in this episode:

Subscribe to the new Trade Show University YouTube channel!

Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

About the Podcast

Show artwork for Trade Show University for Virtual & Live Events
Trade Show University for Virtual & Live Events
Value-packed resource for Trade Show exhibitors & producers, and those who run Virtual Events & Webinars. With our passion for shows, we'll help you Get your PhD in ROI.

About your host

Profile picture for Jim Cermak

Jim Cermak

Jim Cermak - Podcast Host & "Professor" at Trade Show University - has over 25 years of marketing, consulting and training experience. Plus he has planned, exhibited and attended hundreds of trade shows. His energy and passion for helping companies succeed at their shows is what fueled him to start the Trade Show University podcast.