Episode 128

Ep 128 - Designing Memorable Trade Show Displays - with Tracey Piechocki

It's not enough to have a good looking booth display, as there could be hundreds of good looking displays at your next event. Your booth design needs to be Memorable! To discuss this important topic, I have joining me Tracey Piechocki, the second-generation owner and marketing strategist of Illustrated Designs. Tracey has degrees in marketing and management and over 25 years of experience in design, marketing, trade shows, and strategy for a wide range of clients.

In addition to creating marketing materials, Tracey and her creative team have a passion for designing and fabricating unique interactive displays and larger-than-life product replicas.

In this episode we discuss:

  • Some of the mistakes businesses make when it comes to their trade show booths
  • How trade show booths will be changing in this digital age

Tracey's Top Takeaways:

  • Trade shows should be part of an overall marketing plan and strategy.
  • A good booth design is so much more than nice graphics.

Get the Free Trade Show Booth Pre-Design Guide:

Click here: https://bit.ly/3cGlrBQ 

How to contact Tracey and Illustrated Designs:

Follow Tracey or Illustrated Designs on Linkedin, Facebook, Instagram, and Youtube.

Web: illustrateddesigns.net

Email: tracey@illustrateddesigns.net

Phone: (215) 813-6314

Facebook, Instagram, Linkedin, Youtube

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Mentioned in this episode:

Subscribe to the new Trade Show University YouTube channel!

Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

About the Podcast

Show artwork for Trade Show University for Virtual & Live Events
Trade Show University for Virtual & Live Events
Value-packed resource for Trade Show exhibitors & producers, and those who run Virtual Events & Webinars. With our passion for shows, we'll help you Get your PhD in ROI.

About your host

Profile picture for Jim Cermak

Jim Cermak

Jim Cermak - Podcast Host & "Professor" at Trade Show University - has over 25 years of marketing, consulting and training experience. Plus he has planned, exhibited and attended hundreds of trade shows. His energy and passion for helping companies succeed at their shows is what fueled him to start the Trade Show University podcast.