Episode 189

189 - GO FOR NO! How more No's Lead to YES! with Andrea Waltz

Andrea Waltz is the co-founder of Courage Crafters, Inc. and co-author of the best-selling book, Go for No! Yes is the Destination, No is How You Get There. For almost two decades, Andrea has been teaching people in virtually every business and industry how to think and feel differently about failure, rejection, and the word, “no” to achieve their goals and dreams.

We Discuss:

  • Handling fear of rejection in sales, at trade shows and expos
  • How does fear of rejection impact the tradeshow industry?
  • Where does it show up?
  • What can people do at a tradeshow to be better at handling the fear of rejection?
  • Your top tips for our listeners (trade show producers, planners, sponsors and exhibitors)

Andrea's Top Takeaways:

  1. Courageously connect by being the one to initiate and build relationships
  2. Any fear is a fleeting feeling, the results form your efforts impact you a long time.

Free Assessment Quiz from Andrea!

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About the Podcast

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Trade Show University for Virtual & Live Events
Value-packed resource for Trade Show exhibitors & producers, and those who run Virtual Events & Webinars. With our passion for shows, we'll help you Get your PhD in ROI.

About your host

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Jim Cermak

Jim Cermak - Podcast Host & "Professor" at Trade Show University - has over 25 years of marketing, consulting and training experience. Plus he has planned, exhibited and attended hundreds of trade shows. His energy and passion for helping companies succeed at their shows is what fueled him to start the Trade Show University podcast.