Episode 190

190 - How to Secure Sponsors Successfully - with Roberta Vigilance

Roberta Vigilance teaches event planners how to secure sponsors for events, and is the author of How To Secure Sponsors Successfully. Roberta needed money to hold an event, taught herself how to secure sponsors and since then has launched an event planning business teaching others how to secured local to corporate sponsors.

We Discuss:

  • Understanding event sponsorship
  • Different expectations of sponsors
  • Evaluating sponsorships
  • Measuring sponsorship outcome

Roberta's Top Takeaways:

  • Understand event sponsorship so that they will be a meeting of the minds to speed up success.
  • Write clear concise sponsorship proposal that lets sponsors quickly spot the value.

Connect with Roberta Vigilance:

Mentioned in this episode:

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About the Podcast

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Trade Show University for Virtual & Live Events
Value-packed resource for Trade Show exhibitors & producers, and those who run Virtual Events & Webinars. With our passion for shows, we'll help you Get your PhD in ROI.

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About your host

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Jim Cermak

Jim Cermak - Podcast Host & "Professor" at Trade Show University - has over 25 years of marketing, consulting and training experience. Plus he has planned, exhibited and attended hundreds of trade shows. His energy and passion for helping companies succeed at their shows is what fueled him to start the Trade Show University podcast.