Episode 205

205 - What is a Trade Show Coach & Why You Need One

What is a trade show coach? Why hire one? And what can they do for your business?

First of all - They make you Money, Save you Time, Improve Your Attendee and Customer Engagement, and Take the Headaches out of Planning!

Sound Great?? Contact me for a free call to see how I can help YOU! Email jim@tradeshowu.biz or CLICK HERE.

What is a trade show coach, or think of them as an exhibitor coach:

  • An expert in exhibiting
  • Focused on your business and goals
  • Fresh, outsider’s perspective
  • For first timers as well as veterans
  • Can also work with show organizers or promoters to get them to better understand the exhibitors – those they serve – to get a higher renewal rate and higher sponsor rate

Why Hire a Trade Show Coach?

  • Best athletes, business owners and CEOs have coaches -- Someone who’s been there done that, and can bring the best out of you and your team
  • Increase your chance for Success
  • You don’t know what you don’t know

What will a Trade Show Coach do for your business?

  • Get you focused on what matters – Results/ROI,
  • Right Goals and Metrics
  • Get rid of clutter
  • Speed up your presentation – cut the fluff!  If it's 5 min = you can do 12/hr    If it's 3 min = you can do 20/hr!!!
  • Get MORE Qualified Leads - Help you craft questions to Qualify attendees
  • Train on Engagement
  • Give you Confidence
  • Craft your follow up strategy
  • Roadmap for Success
  • Set up your Booth Flow/Attendee Journey

Ready to Get Started?? Or Need more Info??

  • Contact Jim Cermak - CLICK HERE
  • Or email jim@tradeshowu.biz

Mentioned in this episode:

Subscribe to the new Trade Show University YouTube channel!

Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Add Greater Value to Exhibitors & Sponsors with EVA Event Tech Hub

Visit www.evareg.com/TSU to get started on adding greater value to your Exhibitors and Sponsors at your next Trade Show or Event!

About the Podcast

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Trade Show University for Virtual & Live Events
Value-packed resource for Trade Show exhibitors & producers, and those who run Virtual Events & Webinars. With our passion for shows, we'll help you Get your PhD in ROI.

About your host

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Jim Cermak

Jim Cermak - Trade Show Trainer, Podcast Host & Founder of Trade Show University - has over 30 years of marketing, coaching and training experience. Plus he has planned, exhibited and attended hundreds of trade shows. He knows how to get businesses More Leads, More Sales and Better ROI at their shows, conferences and events. Go grab a spot on his calendar to see what he can do for you: https://calendly.com/tradeshowu