Episode 210

210 - Charity is Good Business - with Michael Green

Professional Auctioneer, Travel Consultant and Charity Consultant Michael Green of Michael Green Auctions joins Trade Show University today to discuss why having a charitable component to your business is Good Business!

In this episode - Part 1 of a 2-part series on Charity in your Business - Michael and I discuss implementing a charitable part of your business, and he gives a 7-step framework on selecting the right charity or non-profit organization to align with.

  1. Make sure the Charity's values align with yours
  2. Do your Due Diligence and Research the non-profit options
  3. Evaluate the Charity's impact
  4. Review their Financials
  5. Consider their other Partnerships
  6. Determine overall compatibility between the non-profit and your organization
  7. Have your Team be part of the selection process

Resources and other Organizations mentioned in the podcast:

Connect with Michael:

Mentioned in this episode:

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About the Podcast

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Trade Show University for Virtual & Live Events
Value-packed resource for Trade Show exhibitors & producers, and those who run Virtual Events & Webinars. With our passion for shows, we'll help you Get your PhD in ROI.

About your host

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Jim Cermak

Jim Cermak - Podcast Host & "Professor" at Trade Show University - has over 25 years of marketing, consulting and training experience. Plus he has planned, exhibited and attended hundreds of trade shows. His energy and passion for helping companies succeed at their shows is what fueled him to start the Trade Show University podcast.