Episode 211

211 - Training Done RIGHT can Double Your Leads

You are Training your staff all Wrong!! In this episode, I will discuss how to Train your trade show booth staff the RIGHT way which will lead to better results and can DOUBLE your Leads!

Most companies train on the Basics...

  • Show location and times
  • What the display will contain
  • What they will be giving away
  • Any promos they will be doing
  • What everyone will be wearing
  • And maybe more...

Nothing wrong with this, but it's typically where they stop training!

Now the staff has information and knowledge, and they are left on their own to figure out what to do with all this info!

You have to go deeper than this!

I suggest training on 3 things that will make all the DIFFERENCE: EQF - Engage, Qualify, Flow

  • ENGAGE - Train your staff HOW to engage with attendees in a meaningful way
  • QUALIFY - Right after they engage, you have to QUALIFY the attendee to see if you even want to talk with them. If they don't qualify, let them go!!
  • FLOW - After you have engaged and qualified, immediately get them into your booth flow or attendee journey. It's what you should have orchestrated ahead of the show! What do you want them to experience? What do you want them to leave with? And what info do YOU want and need?
  • For more info on creating a FLOW, listen to this episode - https://tradeshowu.biz/episodes/193-creating-your-booth-flow-and-attendee-journey-in-2023/

Train on EQF effectively, and you can Double Your Leads at the next show!!!

Want some help? I offer a Free 15-minute Discovery Call to see how Training with the EQF Framework can help your business!

CLICK HERE - https://tradeshowu.biz/services/

Mentioned in this episode:

Subscribe to the new Trade Show University YouTube channel!

Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Next Episode All Episodes Previous Episode

About the Podcast

Show artwork for Trade Show University for Virtual & Live Events
Trade Show University for Virtual & Live Events
Value-packed resource for Trade Show exhibitors & producers, and those who run Virtual Events & Webinars. With our passion for shows, we'll help you Get your PhD in ROI.

Listen for free

About your host

Profile picture for Jim Cermak

Jim Cermak

Jim Cermak - Podcast Host & "Professor" at Trade Show University - has over 25 years of marketing, consulting and training experience. Plus he has planned, exhibited and attended hundreds of trade shows. His energy and passion for helping companies succeed at their shows is what fueled him to start the Trade Show University podcast.