Episode 212

212 - How to Skyrocket Booth Lead Generation - with Jonathan Pritchard

Pro Tips on Booth lead generation from someone who has done 10,000 live sales performances!

Jonathan Pritchard founded ROI Trade Shows to help clients get more out of their exhibits. He combines his decades of entertainment experience with his powerful business marketing skills to create dynamic presentations that help attract, educate, and qualify leads. While not on the road you can find him at home in the mountains of North Carolina.

We Discuss:

  • Lead generation strategies like giveaways & swag
  • Using in-booth presenters
  • Which strategies work best
  • Creating custom experiences
  • And much more!

Jonathan Offers:

Free consult on what angles might work best for your next show. Especially powerful for the software & service industries (because it's hard to demo those at scale).

Connect with Jonathan Pritchard:

Get the RIGHT Training for your staff: tradeshowu.biz/services

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Mentioned in this episode:

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About the Podcast

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Trade Show University for Virtual & Live Events
Value-packed resource for Trade Show exhibitors & producers, and those who run Virtual Events & Webinars. With our passion for shows, we'll help you Get your PhD in ROI.

About your host

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Jim Cermak

Jim Cermak - Podcast Host & "Professor" at Trade Show University - has over 25 years of marketing, consulting and training experience. Plus he has planned, exhibited and attended hundreds of trade shows. His energy and passion for helping companies succeed at their shows is what fueled him to start the Trade Show University podcast.