227 - Creating Engaging Trade Show Booths - with Branden Cobb

What are attendees saying about your Trade Show Booth? Probably NOTHING!! Sorry, but it's true. Let's change that!

Branden Cobb, a seasoned marketing professional has been instrumental in driving market share, fostering customer loyalty, and enhancing profits for companies of all sizes. Through MarketingExec.us, he provides ongoing strategic advice to clients, catering to their specific needs and operating on a retainer basis. In today's discussion, he will share insights on creating captivating trade show booths, offering diverse approaches to engage and enthrall attendees.

Listen in as we discuss:

• How to capture attention at the show
• Securing leads
• The importance of differentiation
• And much more!

Connect with Branden Cobb:

• branden@marketingexec.us
• www.marketingexec.us
• LinkedIn: https://www.linkedin.com/in/brandencobb1/

For more info on Trade Show University coaching and consulting services - CLICK HERE

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Mentioned in this episode:

Subscribe to the new Trade Show University YouTube channel!

Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Powerful Data Analytics with BearIQ from Bear Analytics

I want to take a second to cover one of the hottest topics in the events industry right now: Data Analytics If you are a show organizer, you’re probably trying to gain a leg up on how to return to revenue. One company leading the charge for growing events is Bear Analytics. With their cutting-edge platform, Bear IQ, easily aggregates, cleans, and measures, event performance – showing you exactly where to focus your marketing, sales, and education team’s energy. The best part is – it’s powered by the data you’re already collecting. It means you can use their predictive tools to grow audience, increase exhibitor and sponsor sales, and easily measure engagement across your education and certification programs. If you even a little curious, reach out to them at WWW.BearAnalytics.com and tell them Jim sent you! Mention code “TSU” to let them know Trade Show University to unlock a free post-event report