Episode 228

228 - How AI will Improve Trade Shows & Events - with Kalon Welch

Should you be afraid of A.I. (Artificial Intelligence)? Will AI cost you your job? Will AI destroy the events industry? OR...can AI and AI tools be used to make our trade shows and events better than ever?

My guest, Kalon Welch, will help educate us on the future of AI in the events industry! Kalon is the Co-Owner and EVP for FastSensor where they utilize AI tools to help customers like Best Buy and Walmart better understand customer buying habits. Kalon regularly speaks as an industry expert on location based AI driven analytics and future retail based technology.

We discuss:

  • What is Unsupervised AI?
  • What Privacy concerns should we have?
  • How easy is it to deploy AI tools for events?
  • What are AI Driven Event Analytics?

Kalon's Top Tips:

  • Measure to optimize. Learn how to demonstrate ROI. A/B test and iterate.
  • Protect your budgets, your jobs and the face to face industry vs. Digital Marketing.
  • Learn to apply and create value and leverage ROI.

Kalon's Big Takeaway:

  • You can Harness AI for Event Measurement, safely and affordably!

*** SPECIAL OFFER ***

  • We will offer listeners a free exhibitor report, which includes a 1-hour show debrief with our data analysis team, marketing presentation slides, and executive top-line findings if they mention the podcast. Connect with Kalon to take advantage of this offer!

Connect with Kalon Welch:

For more info on Trade Show University coaching and consulting services - CLICK HERE

Schedule a FREE 15-minute Discovery Call to see how we can generate MORE LEADS at your next show! CLICK HERE to Schedule

Mentioned in this episode:

Subscribe to the new Trade Show University YouTube channel!

Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

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About the Podcast

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Trade Show University for Virtual & Live Events
Value-packed resource for Trade Show exhibitors & producers, and those who run Virtual Events & Webinars. With our passion for shows, we'll help you Get your PhD in ROI.

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About your host

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Jim Cermak

Jim Cermak - Podcast Host & "Professor" at Trade Show University - has over 25 years of marketing, consulting and training experience. Plus he has planned, exhibited and attended hundreds of trade shows. His energy and passion for helping companies succeed at their shows is what fueled him to start the Trade Show University podcast.