Episode 249

249 - How to ROCK your Very First Trade Show!

You're thinking about exhibiting at your very first trade show and want to make sure you crush it! But what do you do? For me, having worked and planned 100s of shows, you want to know what I would do?

There are 6 things you need to do to ensure you will look like a PRO and not a Rookie, and get fantastic results at your very first trade show! Before you even get started, you need to make sure you picked the right show! Check out THIS VIDEO: https://youtu.be/ILcbnClb2Xc?si=utrEz2vq5FizNzN9


And if you know you picked the right show, here's the 6 things you need to do to get ready for that show so you come back with more leads, sales and profits than if you just go in blind.


1 - Research the show, and especially the audience!


2 - Figure out your budget. What will the show cost, and all the expenses around it. Don't be caught off guard!


3 - Set goals to have success! You want to make money, and if you do it right you can fill your lead pipeline for a long time! But that starts with knowing what you need to accomplish!


4 - Focus your message to the audience so you attract them to your booth


5 - Figure the Questions you want to ask to everyone


6 - Practice! Practice! Practice!


Now that you know the 6 things you need to do to rock your very first show, click on this video to level up your game even more! https://youtu.be/Nn52LsBmBeE?si=96M7cjOhpWwUMMoW


Want help creating your strategy? Book a free 15-minute strategy call here: https://tradeshowu.biz/services

Mentioned in this episode:

Subscribe to the new Trade Show University YouTube channel!

Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

About the Podcast

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Trade Show University for Virtual & Live Events
Value-packed resource for Trade Show exhibitors & producers, and those who run Virtual Events & Webinars. With our passion for shows, we'll help you Get your PhD in ROI.

About your host

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Jim Cermak

Jim Cermak - Trade Show Trainer, Podcast Host & Founder of Trade Show University - has over 30 years of marketing, coaching and training experience. Plus he has planned, exhibited and attended hundreds of trade shows. He knows how to get businesses More Leads, More Sales and Better ROI at their shows, conferences and events. Go grab a spot on his calendar to see what he can do for you: https://calendly.com/tradeshowu