Episode 250

250 - How and Why FRANCHISES should use Trade Shows - with Susie Liberatore

If you are a franchise, a franchisor or a franchisee, you're in the right place today. Especially if you've been looking to figure out how to get better at marketing and trade shows.

Jim Cermak, trade show consultant and founder of Trade Show University is pleased to interview Susie Liberatore, who is the owner of Visions2Images, a marketing agency with a focus on Franchises.

Jim and Susie discuss:

  • Why Franchises should be using trade shows
  • How franchises can promote a tradeshow
  • Why we should consider Franchisees like a local small business
  • How to best be prepared and be creative
  • Why Tradeshows are a great investment for brand awareness
  • And so much more

Connect with Susie Liberatore:


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Mentioned in this episode:

Exhibitor Expert Review - exclusively from Trade Show University

Ready to exhibit at your next Show? Don’t make the mistake of waiting until you get to the show to learn lessons on what you can do better and tweaks you can make for next time. You can do that BEFORE this next show and accelerate your results! I can help you get locked in for Success with an Expert Review! • Having a professional set of outside "eyes" is important because You Don't Know what You Don't Know! • 30+ year Trade Show expert will review: o Design o Messaging o Goals & Metrics o Engagement Questions o Attendee journey • Identify the Gaps and Opportunities you don’t even know exist! • And get you capturing more Qualified Leads than ever before • Visit Tradeshowu.biz/services

About the Podcast

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Trade Show University for Virtual & Live Events
Value-packed resource for Trade Show exhibitors & producers, and those who run Virtual Events & Webinars. With our passion for shows, we'll help you Get your PhD in ROI.

About your host

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Jim Cermak

Jim Cermak - Podcast Host & "Professor" at Trade Show University - has over 25 years of marketing, consulting and training experience. Plus he has planned, exhibited and attended hundreds of trade shows. His energy and passion for helping companies succeed at their shows is what fueled him to start the Trade Show University podcast.