Episode 261

261 - 13 Trade Show Secrets you Need to Know in 2025

There are 13 Secrets to win at trade shows you and your business need to know! These are things most businesses don't do, and they can multiply the results, leads and sales at every event. 

More than ever before, you need to go all in on trade shows and events to grow your business and promote your products and services. Now, I'm not saying to  drop all your other marketing,  but you need to commit to trade shows, to expos, to conferences, to in-person face-to-face events. And You have got to commit to doing them and then doing them right.


** Want More LEADS, More SALES and More PROFITS at your next Trade Show?

Book a free 15-minute strategy call here: https://calendly.com/tradeshowu


Here are the 13 Secrets - mind-blowing things most businesses do not do at trade shows, expos and events. I guarantee 99% of businesses need to add at least 1 of these areas to their strategy.


1) Effectively fill your lead/sales pipeline

2) Share your story

3) Get into deep meaningful conversations

4) Get immediate feedback on product/service

5) Get assets for social media posts

6) Do competitive research and Spy on your competition

7) Find prospective vendors, partners and suppliers

8) Learn industry trends and insider info

9) Learn new skills / CEUs

10) Network like crazy to unlock new opportunities

11) Become a speaker and Position your company as an expert and thought leader

12) Talk to same buyers as big guys

13) Get press and media coverage for Free!


** Want to know HOW to Pick the Right Trade Show? Check this out! https://youtu.be/9zMd_sJzvZA

About the Podcast

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Trade Show University for Virtual & Live Events
Value-packed resource for Trade Show exhibitors & producers, and those who run Virtual Events & Webinars. With our passion for shows, we'll help you Get your PhD in ROI.

About your host

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Jim Cermak

Jim Cermak - Trade Show Trainer, Podcast Host & Founder of Trade Show University - has over 30 years of marketing, coaching and training experience. Plus he has planned, exhibited and attended hundreds of trade shows. He knows how to get businesses More Leads, More Sales and Better ROI at their shows, conferences and events. Go grab a spot on his calendar to see what he can do for you: https://calendly.com/tradeshowu