Ep 260 - Entrepreneur SUCCESS STORY Case Study - LESSONS from First BIG Trade Show -

Innovative New Product entrepreneur and small business owner, Lauren McLaughlin of ChangeUp Kids (https://www.changeupkids.com), shares her story of how she found huge success at her very first BIG Trade Show! Her product for Parents of Kids was perfect for the Event she chose.

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Lauren is a mom of three adventurous boys, and we are constantly on the go. I always desired a place for them to get changed with privacy without having them go into public bathrooms after a sandy day at the beach.

Change Up Kids is a portable changing station that gives kids and families Dignity, Privacy and Convenience.

Lauren attended the MomCon expo (https://www.momcon.co/) for a couple of years as an attendee and saw this event as the perfect place to launch her new product. Thousands of moms attend each year.

She realized being at the right show wasn't enough, so reached out to Jim Cermak of Trade Show University. Jim coached her as she prepared for MomCon and the 5,000 moms that were going to be there. She ultimately made changes to her signage, displays, offers, and engagement questions.

You will love her energy and her story as she shares what worked well and what needs to be improved for the next show!

Connect with Lauren:

• ChangeUp Kids: https://www.changeupkids.com/
• Email: lauren@changeupkids.com
• IG: https://www.instagram.com/change_up_kids/

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Email Jim: jim@tradeshowu.biz