Episode 57

Ep 057 - Powerful Lessons Learned from Running 1st Virtual Event - with Jason Scott

Jason Scott - owner of JCS Marketing - has run dozens of live regional events over the years. But in 2020, he had to pivot to doing a Virtual trade show for the very first time so he could continue to serve his sponsors, exhibitors and customers.

Jason shares with us all of the Lessons Learned while venturing into this new territory for the first time, as well as the challenges he faced.

  • Practice Practice!
  • Pre-Record as much material as possible
  • Go through a complete run-through ahead of time
  • Have your vendor let you experience one of their productions so you can see how things operate
  • Take good notes and learn for future events!
  • Have more staffing than you think you need
  • Even more takeaways...

To Connect with Jason:

Email: jason@jcsmarketinginc.com

Web: jcsmarketinginc.com


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Mentioned in this episode:

Subscribe to the new Trade Show University YouTube channel!

Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

About the Podcast

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Trade Show University for Virtual & Live Events
Value-packed resource for Trade Show exhibitors & producers, and those who run Virtual Events & Webinars. With our passion for shows, we'll help you Get your PhD in ROI.

About your host

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Jim Cermak

Jim Cermak - Trade Show Trainer, Podcast Host & Founder of Trade Show University - has over 30 years of marketing, coaching and training experience. Plus he has planned, exhibited and attended hundreds of trade shows. He knows how to get businesses More Leads, More Sales and Better ROI at their shows, conferences and events. Go grab a spot on his calendar to see what he can do for you: https://calendly.com/tradeshowu