Episode 57

Ep 057 - Powerful Lessons Learned from Running 1st Virtual Event - with Jason Scott

Jason Scott - owner of JCS Marketing - has run dozens of live regional events over the years. But in 2020, he had to pivot to doing a Virtual trade show for the very first time so he could continue to serve his sponsors, exhibitors and customers.

Jason shares with us all of the Lessons Learned while venturing into this new territory for the first time, as well as the challenges he faced.

  • Practice Practice!
  • Pre-Record as much material as possible
  • Go through a complete run-through ahead of time
  • Have your vendor let you experience one of their productions so you can see how things operate
  • Take good notes and learn for future events!
  • Have more staffing than you think you need
  • Even more takeaways...

To Connect with Jason:

Email: jason@jcsmarketinginc.com

Web: jcsmarketinginc.com


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Mentioned in this episode:

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About the Podcast

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Trade Show University for Virtual & Live Events
Value-packed resource for Trade Show exhibitors & producers, and those who run Virtual Events & Webinars. With our passion for shows, we'll help you Get your PhD in ROI.

About your host

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Jim Cermak

Jim Cermak - Podcast Host & "Professor" at Trade Show University - has over 25 years of marketing, consulting and training experience. Plus he has planned, exhibited and attended hundreds of trade shows. His energy and passion for helping companies succeed at their shows is what fueled him to start the Trade Show University podcast.