Episode 58

Ep 058 - Tips & Trends #1 - Getting People to Show Up at Virtual Events + GBAC

Tips & Trends #1 - quick episodes with the tips you need and the trends to watch!

How do we get more people to Show Up at our Webinars and Virtual Events? I give 2 powerful tips to reduce your No-Shows! Plus I talk about GBAC - what it is and why it's important for returning to Live Events!

Tip 1 - Send a physical program to registered Virtual Event attendees!

  • Don't simply send email reminders for your virtual events - these get lost in the millions of emails we get daily!
  • When people are registering, ask for their physical address (remember - it might be their home address)
  • Then send them a physical agenda or event program in the mail!
  • This will help them remember your event, and make you stand out in the sea of virtual events happening!

Tip 2 - Offer multiple times for your Virtual Events!

  • If people can't make the time you are having the event, there is 100% chance they won't show up!
  • So unless it's a multi-day event, offer the event at multiple times
  • ALSO - offer replays of your event
  • These ideas give you a greater chance of getting more attendees!


TREND - Health and Safety - GBAC

  • You may have seen the letters GBAC pertaining to a facility.
  • GBAC is the Global Biorisk Advisory Council
  • GBAC is a network of scientists, experts and specialists who offer consulting, training, education and auditing for environments which require higher level of cleaning and disinfection
  • GBAC is working with facilities to certify them (GBAC Star Certification) so Live Events can come back quicker!


HAVE A TIP OR TREND YOU'D LIKE TO SEE FEATURED ON THE PODCAST?

  • Send an email to jim@tradeshowu.biz

Mentioned in this episode:

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About the Podcast

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Trade Show University for Virtual & Live Events
Value-packed resource for Trade Show exhibitors & producers, and those who run Virtual Events & Webinars. With our passion for shows, we'll help you Get your PhD in ROI.

About your host

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Jim Cermak

Jim Cermak - Podcast Host & "Professor" at Trade Show University - has over 25 years of marketing, consulting and training experience. Plus he has planned, exhibited and attended hundreds of trade shows. His energy and passion for helping companies succeed at their shows is what fueled him to start the Trade Show University podcast.